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Contuidea Digital Agency
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Strategy & Consulting

Marketing Strategy

Strategy first. Budget well invested after.

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What we deliver

Concrete outcomes, not promises.

  • 360° marketing audit: digital presence, channels, current investment
  • 12-month growth plan with priority channels and KPIs
  • Competitor analysis: positioning, strategy and gaps
  • Buyer persona definition and customer journey map
  • Implementation roadmap with measurable milestones
  • Monthly strategy review and adjustment consulting

KPIs & metrics

ROAS↑ Campaigns

Return on ad spend

CPL↓ Cost

Cost per qualified lead

SEO Traffic↑ Organic

Visits from organic search

Leads↑ Pipeline

Qualified prospects this month

Conversion↑ Rate

Visitors who take action

Position↑ Rankings

Keywords in Top 10

↑ Illustrative KPIs — real results vary by market and budget

Industry use cases

Who is Marketing Strategy for?

Empresas en expansión

Challenge

No clarity on which channels to prioritize with limited budget

Our approach

Audit + 90-day plan + channel prioritization by expected ROI

Startups Pre-revenue

Challenge

Ad-hoc strategy with no structure or metrics

Our approach

Go-to-market plan + marketing OKRs + first experiments

Empresas con agencias previas

Challenge

Marketing investment with no clear results

Our approach

Agency audit + budget reallocation + new plan

End-to-end system

Your growth engine, fully connected.

01AdsGoogle · Meta · TikTok
02LandingCRO · UX · Copy
03TrackingGTM · GA4 · Pixel
04CRMLeads · Pipelines
05AIAgents · Chatbots
06RevenueSales · Growth
01AdsGoogle · Meta · TikTok
02LandingCRO · UX · Copy
03TrackingGTM · GA4 · Pixel
04CRMLeads · Pipelines
05AIAgents · Chatbots
06RevenueSales · Growth

↑ Contuidea Digital System — end-to-end funnel

How we work

From first meeting to measurable results.

  1. 01

    Diagnosis

    We audit your current situation: digital presence, competitors, target audience and growth opportunities.

  2. 02

    Strategy

    We design a plan with priority channels, recommended budget, and measurable KPIs from day one.

  3. 03

    Execution

    We implement campaigns, content, automations, and tracking with speed and premium quality.

  4. 04

    Optimization

    We review data every week: pause what isn't working and scale winning strategies.

  5. 05

    Scale

    With the foundation set, we expand to new channels, audiences, and markets to multiply results.

FAQ

Questions about Marketing Strategy.

What does a marketing audit include?

Digital presence analysis (SEO, social, web), active campaign review, competitor analysis, opportunity identification and delivery of a prioritized action plan with recommended budget.

Do you execute the strategy or only design it?

We can do both. We work as external strategists who design the plan and oversee execution (whether with your team or with us as full-service agency).

Which industries benefit most from Marketing Strategy?

B2B, eCommerce, real estate, healthcare, education, restaurants, professional services and more. We adapt strategy to each sector's context.

How long does it take to see results?

Paid media generates results in 2–4 weeks. SEO and content take 3–6 months for sustained organic growth.

Do you serve businesses outside Mexico?

Yes. We serve clients in Mexico, Colombia, USA and other LATAM markets. We work 100% remotely and adapt strategies to each local market.

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Free diagnosis

Ready to growwith digital strategy?

Book a free diagnosis session and discover your business potential. We respond in under 24h with concrete next steps.

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