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Contuidea Digital Agency
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Digital Advertising

Google Ads

Campaigns that sell, not just appear.

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10+ years operating Google Ads campaigns across MX, CO and USA.

What we deliver

Concrete outcomes, not promises.

  • Campaign structure by search intent (TOFU/MOFU/BOFU)
  • A/B ad copy with optimized extensions (sitelinks, callouts, prices)
  • Smart bidding: tCPA, tROAS, Maximize conversions
  • Shopping & Performance Max for eCommerce
  • Weekly reports with actionable metrics in dashboard
  • Negative keyword optimization to reduce wasted spend

KPIs & metrics

ROAS↑ Campaigns

Return on ad spend

CPL↓ Cost

Cost per qualified lead

SEO Traffic↑ Organic

Visits from organic search

Leads↑ Pipeline

Qualified prospects this month

Conversion↑ Rate

Visitors who take action

Position↑ Rankings

Keywords in Top 10

↑ Illustrative KPIs — real results vary by market and budget

Industry use cases

Who is Google Ads for?

eCommerce

Challenge

Low ROAS and high cart abandonment

Our approach

Shopping + dynamic remarketing + integrated PMax

Servicios Locales

Challenge

Low-quality calls and high CPC

Our approach

Geo-targeting + call tracking + negative keywords

B2B / SaaS

Challenge

Inconsistent pipeline and long sales cycle

Our approach

RLSA + lead scoring + automated nurturing

End-to-end system

Your growth engine, fully connected.

01AdsGoogle · Meta · TikTok
02LandingCRO · UX · Copy
03TrackingGTM · GA4 · Pixel
04CRMLeads · Pipelines
05AIAgents · Chatbots
06RevenueSales · Growth
01AdsGoogle · Meta · TikTok
02LandingCRO · UX · Copy
03TrackingGTM · GA4 · Pixel
04CRMLeads · Pipelines
05AIAgents · Chatbots
06RevenueSales · Growth

↑ Contuidea Digital System — end-to-end funnel

How we work

From first meeting to measurable results.

  1. 01

    Diagnosis

    We audit your current situation: digital presence, competitors, target audience and growth opportunities.

  2. 02

    Strategy

    We design a plan with priority channels, recommended budget, and measurable KPIs from day one.

  3. 03

    Execution

    We implement campaigns, content, automations, and tracking with speed and premium quality.

  4. 04

    Optimization

    We review data every week: pause what isn't working and scale winning strategies.

  5. 05

    Scale

    With the foundation set, we expand to new channels, audiences, and markets to multiply results.

FAQ

Questions about Google Ads.

What minimum budget do I need for Google Ads?

We recommend a minimum of USD $800–$1,500/month in ad spend so Google's algorithm has enough data. Management fee is separate and depends on scope.

How long does a Google campaign take to optimize?

The first 2 weeks are algorithm learning. Weeks 3–6 are active optimization. From month 2, results stabilize and improve.

Do you manage Google Shopping and Performance Max campaigns?

Yes. We manage product feeds, Smart Shopping, Standard Shopping and Performance Max integrated with your eCommerce to maximize ROAS.

Which industries benefit most from Google Ads?

B2B, eCommerce, real estate, healthcare, education, restaurants, professional services and more. We adapt strategy to each sector's context.

How long does it take to see results?

Paid media generates results in 2–4 weeks. SEO and content take 3–6 months for sustained organic growth.

Do you serve businesses outside Mexico?

Yes. We serve clients in Mexico, Colombia, USA and other LATAM markets. We work 100% remotely and adapt strategies to each local market.

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