Market context
The table gets booked before the trip even starts
The high-spending visitor plans where to eat before arriving in San Miguel — researching on Google, Instagram and reviews. If the restaurant doesn't look the part in photos, has no online reservation option, or has old unanswered reviews, it loses that table before the guest ever sets foot in town.
What usually goes wrong
Where the revenue actually leaks.
Instagram content that's inconsistent and undersells the kitchen's quality.
No online reservation system — only phone or manual WhatsApp.
Old negative reviews left unanswered, showing up first on Google.
Outdated menu and hours on the Google Business Profile.
No English-language presence for the international tourist who decides before arriving.
High-season campaigns improvised without prior planning.
What we do
A system built for restaurants & rooftops.
Online Reservation System
Connected to social media and your website — no manual call or message required.
Reputation Management
Monitoring and professional response to reviews on Google and TripAdvisor.
Bilingual SEO EN/ES
Rankings for “restaurant San Miguel de Allende” and variants by cuisine type.
Social Content
Instagram content calendar with a consistent visual direction.
Photo/Video Creative Direction
Food and space photography that matches the actual dining experience.
AI Concierge / WhatsApp
Automatic reservation confirmation and availability responses.
Google Ads / Meta Ads
High-season and special-event campaigns (groups, weddings).
The Contuidea approach
Four steps, no guesswork.
- 01
Audit
We review your Google Business Profile, reviews, Instagram and current reservation process.
- 02
Strategy
We define the content calendar, priority channels and seasonal campaigns.
- 03
Build
We implement online reservations, content and WhatsApp automation.
- 04
Optimize
We adjust based on real day/season occupancy and review feedback.
FAQ
Questions about marketing for restaurants & rooftops.
Can you help with old negative reviews?
We don't remove them (that's neither possible nor ethical), but we respond professionally and generate new positive reviews that push them down.
Do we need a reservation system if we already use WhatsApp?
WhatsApp works for low volume; in high season, an online system prevents lost tables from delayed replies.
Do you create social content or only strategy?
We coordinate creative direction and calendar; we can produce content or work alongside your current team or photographer.
Does this work for restaurants outside the historic center?
Yes, we adjust local SEO strategy and campaigns based on your specific location within San Miguel.
How do you handle seasonality?
With content calendars and campaigns tailored to high season (Day of the Dead, Christmas, Easter) and specific low-season strategies.