HarryBerry: Branding + eCommerce + Social Media

Challenge

Artisanal ice cream brand wanted to differentiate in a saturated market, launch an online store, and build a social media community.

Solution

Visual identity redesign (logo, palette, typography), Shopify store development, Instagram + TikTok content strategy, and Meta Ads for new cities.

Objective

Position the brand as premium artisanal and generate scalable online sales.

Stack used